General Manager
Emilie Arrouf

As a General Manager of the Shanghai office, Emilie leads a team of 10 consultants. She helps clients to define and implement their marketing strategy to support their business ambitions. Based on our offer, including growth strategy, branding & communication and digital, she provides a 360 marketing solution to her clients like Bel, Pernod Ricard, Starbucks and Ferrero.


She is graduated from Sciences Po Lyon in Asian Studies and she is living in China for 7 years already. Before joining Equancy, she worked at Publicis China delivering media strategy for LVMH accounts. All this Asian background gives her a keen understanding of market challenges and consumers insights.